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In Pune, Maharashtra, India, 360 SME SOLUTIONS is a renowned SEO company. There are many businesses in India that offer SEO services, as you will discover when you search for them. But you must pick the top Indian SEO service company. Additionally, it goes without saying that one of the most effective and sophisticated marketing strategies for companies is search engine optimization. Being a top SEO company in India for the past few years, we consistently produce results that last. We are a top-tier SEO business in India, and we provide cost-effective SEO services that focus on results.
An SEO strategy is your plan to improve the usability of your website or landing page for Google and other search engines, as you've probably already worked out. The goal here is to rank higher and drive more organic traffic (and hopefully conversions).As Google seeks to enhance the quality of its searches and provide users with better Its algorithms are updated on a regular basis to provide answers to requests.
1 Set KPIs and align SEO with business objectives.
Prior to anything else, you must understand your situation, your goals, and the criteria by which you will judge your progress. Starting with an SEO audit is what you should do.
You can use your present site as a baseline using this roadmap, which will direct you through the full optimization process.
You need to examine different aspect:
• Domain name, age, history, etc.
• Page factors like headlines, keyword & topical targeting and user engagement.
• Content organization, content quality, and the quality of your images (no one trusts stock photography).
• Duplicate content.
• Website factors like architecture, schema, and mark-up. And click-through rate (CTR).
• Past and upcoming website updates.
• The quality of inbound links.
• On-site factors like sitemaps, image optimization. And robots.txt.
It is time to plan your timetable, budget, and resource allocations if you are aware of where you are beginning from.
You can once again say so in this sphere of life as well. The outcomes you would obtain by spending more time and money would not be obtained if you were seeking for something fast and affordable. Naturally, your budget and timetable will depend on the unique challenges your firm is facing, but you must be prepared to pay for good results if you want them.
At this stage of the SEO strategy, you should also establish your critical performance measures (KPIs).
When evaluating the effectiveness of your new initiatives, this might assist you in identifying what is working for you and where changes are necessary.
Among the KPIs you should monitor are:
• Organic sessions.
• Keyword ranking increases.
• Leads and conversions.
• Bounce rate (keep i mind that bounce rate is an internal metric and is 100% dependent upon the events you set up on your pages and will be phased out in GA 4)
• Pages per session.
• Average session duration.
• Page load time.
• Top exit pages.
• Crawl errors.
• 2. Perform Keyword Research
Keywords, which can range from simple words to complicated phrases, inform search engines what the content of your page is about. While entering the name of the commodity or service you wish to sell is rather straightforward, adding keywords isn't.
Search Intent
Relevant Keywords
Keyword Phrases
Keyword Research Tools
Long-Tail Keywords
Search Volume
Funnel Keywords
3. Identify Your Most Important Pages
Every team needs an MVP, and your website's most valuable pages serve as that role.
On non-ecommerce websites, they often are things like your home page, your business pages, or any pages offering demos or other promotions. Once you've established which product and category pages receive the most traffic, you can concentrate your strategy on enhancing these pages and increasing your organic traffic.
4. Perform a competitive analysis.
Determine where you are being outranked and devise strategies to revert the situation. You ought to be aware of the most competitive terms and potential growth areas. To optimise your own site for the highest potential search rating, you should have some insight of the back linking and site architecture of the competitors.
5. Plan for user experience and technical SEO.
The same goes for any technical issues like slow page loading, broken links, and bad site structure, which you must find and fix.
6. Take a Look at Your Resources
SEO has an impact on a variety of areas within your business, including marketing, sales, and IT. Your marketing team can fine-tune their campaigns by learning from SEO which types of content are most effective. Additionally, the content that will assist you soar up the rankings can be created by your copywriters and graphic designers.
In order to maintain alignment between website design and structure, development cycles, data structure, and basic values, your SEO strategy should be built around their knowledge.
7. Match Your Customer Funnel with Your SEO Strategy
For each stage of this cycle, SEO makes sense:
• Awareness: In today's world, a lot of clients learn about your company online for the first time. Through, say, a Google search.
• Interest: This is the point at which clients begin their study.
• Choice: A potential consumer is choosing between you and the competition before making a purchase. The fact that your Meta description mentions free shipping can be what convinces them.
Purchase: People are more likely to make a purchase when a point of sale is search engine optimized.
• Post-purchase: Customer reviews, whether they are posted on your website or a different website, are a terrific method to gain credibility and improve your search relevance.
8. Report and Establish Reasonable Goals
Reporting is important. You must be able to assess your development accurately and report on it.
Not least of all, it demonstrates the worth of SEO to the organization's decision-makers while helping you understand the factors that influence your ranking and pinpoint areas where you can improve.

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