B2C E-Commerce: Business-to-consumer eCommerce is a business strategy in which a company sells goods or services directly to consumers online. B2C presents the ideal setting for a win-win business relationship: it gives businesses the chance to launch quickly and begin realizing returns on their investments while also making buying more convenient for consumers and safer in these uncertain epidemic times. There are certain advantages and difficulties to be aware of if you're ready to start your eCommerce journey.