What is the best digital marketing strategy?
5 Most Effective Digital Marketing Techniques Paid Search Advertising. This might be anything from display ads to media buys. Email Marketing. One of the most effective online advertising platforms is still email marketing. Search Engine Optimization (SEO) ... Social Media Marketing. ... Video Marketing. What issues does digital marketing address? Quality lead generation is priority number one, followed by knowing your target market and developing a content marketing strategy. Next on the list are creating content that people want, going multichannel or multimedia, creating mobile-first and responsive content, and promoting brand awareness.